Seeing is believing, and nowhere is that truer than in the world of real estate photography. With so many listings from which to choose, you need to give would-be buyers an incentive to choose yours.
Still, you can just take the photos yourself, right?
Wrong.
Hiring a professional real estate photographer is essential, and here’s why.
Don’t Use Phones
One of the cardinal sins of listing a home online is taking photographs for the listing with your phone. On the one hand, given that we all have a phone and, thus, a mini-camera in our pockets, the impulse is understandable. Our phones are good enough for Instagram (and if you’re smart you’ll post there as well as your website), so why not use them here?
The fact is that while smartphone cameras have come a long way, they still aren’t anywhere near on par with professional-grade cameras. 720p might be good enough for Facebook, but it looks downright amateurish when compared to the 1080 HD, deep focus, crisp coloration, and innumerable other touches you’ll get with a proper professional camera.
Do Use Warm Tones
The whole point for real estate photography is for it to make a home as warm and inviting as possible. Using warm tones and bright colors in your photography can help make your shots look that much more appealing to a prospective viewer browsing the net.
Experience Counts
The real estate photographs you feature on your site are one of the first things people are going to see when they come to your site for the first time. As such, they’re your first chance at making a positive first impression, and you won’t get a second. When it comes to something as important as taking photos that will make or break people’s impressions of your site, you want to turn to an experience you can trust. The most experienced real estate photographers on the market have decades of dedicated experience to their credit and a great track record to match.
Take advantage of that experience, and hire them to help you make your site picture perfect.